Here is where it all began…
Panarc International pioneered Media Analysis and Evaluation as a serious, analytical business discipline over thirty years ago. We have continued to develop and refine the system ever since. Our knowledge and expertise can help you to:
- Assess the overall reach and favourability (effect) of your coverage
- Measure the impact of your messages
- Quantify the importance of topics, news stories and spokespeople – and the impact of their coverage on your organisation
- Know which sources and journalists are helping or hindering you
- Monitor your competitors’ activities and communications strategies
- Benchmark your performance against your competitors
Panarc’s bespoke Media Analysis and Evaluation services will enable you to:
- Communicate as effectively as possible to and through the media
- Demonstrate to your organisation the importance and value of good media relations
- Plan your future PR strategy.
Contact us today to find out how we can tailor our services to meet your needs.