Journalist Profiles

Journalist Profiles assess the attitudes of editors and journalists to key issues, so that the argument which you present (in, for example, letters, news releases and press packs) can take into account the preconceptions of those to whom they are addressed.

For other uses of Media Evaluation, see:

• General Measurement in Media Evaluation
• Media Evaluation Input for Communications/PR Planning
• Image Evaluation
• PR Campaign Media Evaluation
• Source Profiles drawn from Media Evaluation
• Address Lists