Source Profiles

We identify and keep track of the media sources which generate most coverage about you, and analyse both the content and the likely effect of the coverage. Source Profiles can help you to address the right message, in the right terms, to the right sources (publications or broadcast programmes).

A Panarc International Source Profile will provide a full analysis of all aspects of the coverage generated by a particular source (i.e. a publication or broadcast programme). Typically a Source Profile will include, for any given period:

• the number of items of coverage the source has produced
• the size and nature of the audience the source has reached
• the subjects the source has covered (news stories, topics, messages and issues)
• organisations and people mentioned
• the journalists who have published or broadcast material in the source
• the effect of the coverage of the subjects (news stories, topics, messages and issues) on organisations and people

For other uses of Media Evaluation, see:

• General Measurement in Media Evaluation
• Media Evaluation Input for Communications/PR Planning
• Image Evaluation
• PR Campaign Media Evaluation
• Journalist Profiles drawn from Media Evaluation
• Address Lists