Media Coverage Analysis

Complete content analysis of your coverage in a report precisely tailored to your requirements. This type of report is intended only for Heads of Corporate Communications who are involved in stragegic planning and who need to know not only what they are communicating through the media but also what effect the totality of relevant media coverage is having on their organisation.

This level of analysis forms part of Panarc's Issue Analysis service.

Frequency: Monthly

Contents: Any combination of these types of analysis:

• Overall Effect
• Message coverage
• News story analysis
• Competitor analysis
• Brand analysis (image parameters)
• Issue tracking and analysis
• Audience analysis
• Detailed Demographic analysis
• Source analysis and listing
• Author analysis and listing

Forms of Measurement:

• Number of items
• Audience reached (WOTS and Reach and Frequency) and/or sterling-based measure based on advertising rates (CORE - Cost of Reach Equation)
• 10-point-rating scale

Style of Report: Chart-based report, with detailed written analysis of the results; assessment of strengths and weaknesses; conclusions; and recommendations, delivered electronically, plus two hard copies.