FULL REPORT

Complete content analysis of your coverage in a report precisely tailored to your requirements

Frequency: Monthly

Contents: Any combination of these types of analysis:

• Overall Effect
• Message coverage
• News story analysis
• Competitor analysis
• Brand analysis (image parameters)
• Issue tracking and analysis
• Audience analysis
• Detailed Demographic analysis
• Source analysis and listing
• Author analysis and listing

Forms of Measurement:

• Number of items
• Audience reached and/or sterling-based measure based on advertising rates (CORE - Cost of Reach Equation)
• 10-point-rating scale

Style of Report: Chart-based report, with detailed written analysis of the results; assessment of strengths and weaknesses; conclusions; and recommendations, delivered electronically, plus two hard copies.