FULL REPORT
Complete content analysis of your coverage in a report precisely tailored to your requirements
Frequency: Monthly
Contents: Any combination of these types of analysis:
- Overall Effect
- Message coverage
- News story analysis
- Competitor analysis
- Brand analysis (image parameters)
- Issue tracking and analysis
- Audience analysis
- Detailed Demographic analysis
- Source analysis and listing
- Author analysis and listing
Forms of Measurement:
- Number of items
- Audience reached and/or sterling-based measure based on advertising rates (CORE - Cost of Reach Equation)
- 10-point-rating scale
Style of Report: Chart-based report, with detailed written analysis of the results; assessment of strengths and weaknesses; conclusions; and recommendations, delivered electronically, plus two hard copies.