Campaign Media Evaluation

Frequency: One-off, Ad Hoc

Contents:

• Overall effect of coverage (favourability)
• Message coverage
• Audience analysis
• Source analysis and listing

Forms of Measurement:

• Number of items
• Audience reached and/or sterling-based measure based on advertising rates (CORE - Cost of Reach Equation)

Style of Report: Chart-based report, with written explanation, commentary and conclusions delivered electronically, plus two hard copies. These reports can be commissioned in isolation or in a series, allowing us to draw conclusions on the comparative success of different campaigns.