SUMMARY REPORT
Contents:
- Overall effect of coverage (favourability)
- Message tracking
- Audience analysis
- Source analysis and listing
Frequency: Monthly
Forms of Measurement:
- Number of items
- Audience reached and/or sterling-based measure based on advertising rates (CORE - Cost of Reach Equation)
Style of Report: Chart-based report, with written explanation, commentary and conclusions, delivered electronically, plus two hard copies