Where can I find more information about Media Analysis?

All Panarc International clients are supplied, on request, with a copy of "An Introduction to Media Analysis". This manual explains in detail how the Panarc International system welds together the qualitative and quantitative aspects of media coverage to provide a fully integrated system for analysing and measuring the content, reach and effect of media coverage on precisely defined target audiences.

"An Introduction to Media Analysis" includes a comprehensive glossary of terms used in Media Analysis. It is important that users of Media Analysis have a grasp of the principles underlying any system they use. It is therefore essential that Media Analysis suppliers describe their system and define their terms as precisely as possible.