What questions should I ask when considering a Media Analysis service?
Here are just some of the more obvious questions you should ask.
- Who will analyse the content of my coverage?
- How will they analyse the content of my coverage?
- What factors does your system take into account in assessing the impact and reach of coverage?
- Who will write the reports I will be given?
- Do your reports contain an explanatory commentary or are they purely presented in statistical form?
- Is your Media Analysis performed in house or do you use freelance/temporary staff?
- What qualifications do your analysts have?
- What work experience do they have?
- What checking/quality control procedures do you employ?
- For which companies have you provided Media Analysis services and for how long?
- May I talk to these clients about their experience of your service?
- How do you charge for your service?
- How do you calculate your turn-round time for completing analyses and report preparation?
- Will there be a single individual who will be responsible for the service I receive and to whom I can talk about any matter relating to the service?