How much does Media Analysis cost?

Each Media Analysis company has its own way of costing projects and it is difficult to generalise about costs. Some service providers have developed sophisticated analytical tools derived from their own complex computer programmes; others offer only elementary coding procedures and rely on proprietary spreadsheets.

When considering costs, try to compare like with like.

You cannot compare a report prepared by a graduate analyst who understands the client's objectives and who has personally analysed the content of the coverage with a report generated by a computer programme and based on coding outsourced to untrained part-time employees.

You cannot compare a report containing intelligent explanatory commentary, conclusions and recommendations with a report consisting solely of tables and charts.

Always remember, the quality and the value of any Media Analysis report depends on the quality of the system and the calibre of the staff performing the analysis.