Which governments use Media Analysis?
Recognising the evident impact of media coverage on the image of any country with a high media profile, most embassies already make an effort to track media coverage of their country. It is difficult, however, for those without an intimate knowledge of the local media to make reliable judgements about the reach and effect of coverage. It is still more difficult to determine the appropriate response.
Panarc International can help. We know the media in Britain and the USA. We know the reach of the media amongst target audiences (e.g. leading academics, businessmen, civil servants, journalist and politicians). When issues arise, we can advise on what to say, how best to say it and how most effectively to reach the target audience.
For a selection of the clients for whom we have provided Media Analysis services, click here.