Paul Georgiou, Managing Director
In 1979, Paul set up his own consultancy organisation, providing market research and marketing consultancy in the UK and abroad. In 1980, he started development of the concept of Media Coverage Analysis as a soundly-based management information service for those in commerce or government who needed to know:
- how the media were affecting their organisation's reputation
- the impact of coverage on the issues with which they were primarily concerned
- how effectively they were communicating their own messages to target audiences.
Fellow of the Chartered Institute of Marketing, member of the Market Research Society, and a founder member and fellow of the Association for Measurement and Evaluation of Communication (AMEC), Paul has extensive consultancy experience at ministerial level with several governments and at board level with many blue chip companies, mainly in Europe and the Middle East.
