People
We operate an Account Executive system which means that every client has a person in Panarc International who understands precisely what the client requires and who is responsible for ensuring that Panarc International provides it.
This means that the Account Executive is in charge of the content analysis of the client's coverage and is personally responsible for analysing the processed data and producing the finished report.
All our analysts hold good honours degrees and have undergone three months training in-house. Most of our analysts have some prior experience of journalism, public relations or market research.