“There has long been a gap in the market for firms to provide this kind of service [Panarc's InterMax service] and the system Panarc has developed is the most comprehensive and far-reaching media evaluation tool currently available. We have found it to be invaluable to our business, allowing us to demonstrate clearly and accurately the value of the online coverage we are generating through our PR programme, for our members.”

David Elms, Chief Executive of IFA Promotion, 2007

“For the first time we are building up a picture of our impact on the media. I have been impressed with Panarc’s quick grasp of our wide-ranging policies and their approach which goes beyond number crunching and offers real analysis”

Jean Ward, Head of News, Defra, 2006

“Panarc has provided very detailed media evaluation reports for the Chief Medical Officer on a range of complex public health issues. They have always demonstrated an excellent understanding of the brief and produced detailed media analysis and reporting to a very high standard. Their project management and flexibility to meet very tight deadlines has been exemplary and overall costings very competitive. I would not hesitate to recommend Panarc.”

Fiona Carr, Head of Communications for the Chief Medical Officer, 2006

“Panarc staff are always prepared to adjust the coding frame, the structure of their reports, or other procedures to meet any new requirements. Our ad hoc projects generally require a speedy response and we have found Panarc have always met the deadlines we have set. The Panarc staff have been performing media analysis for many years and make every effort to tailor their work to client requirements, focusing as sharply as possible on client objectives.”

Sally Pain, Senior Press Officer, Food Standards Agency, 2004

“Panarc staff have been in the business of media evaluation for a long time. The Panarc computer system is very flexible and allows Panarc staff to adjust the coding frame and the structure of their reports to meet any new requirements. We have an excellent working relationship with the Panarc team who are always helpful and eager to tailor their coding and their reports to our requirements.”

Marnie O’Neill, Head of Corporate Relations, BT Northern Ireland, 2004

“Every monthly report has been delivered to a high standard, on time and within budget. I have been particularly pleased with the format and presentation of reports – they are very clearly set out, easy to understand and widely used by the DH regional media and ministerial visits desks as well as local NHS communications team.”

“I have a considerable amount of direct contact with the Panarc team, especially Paul Georgiou and Gladis

Bethlehem. They are always friendly, very responsive, adaptable and enthusiastic about the work, and I would not hesitate to recommend them for similar projects.”

Alexia Clifford, Head of Communications Research and Evaluation, Department of Health, 2004

“The media evaluation undertaken for us by Panarc proves media relations can be measured in a tangible and meaningful way and forms part of Birmingham Midshires’ management information. The monthly reports quantify the extent and value of coverage achieved, tell us who is writing and what they are writing and enables me – and my internal clients – to track performance. Not only does it keep us on our toes but it enables us to channel resources

in the right direction to ensure continuous improvements. Without reports of this nature we would be working in the dark and the days when any PR professional can do that are long gone.”

Lee Smith, Public Relations Manager, Birmingham Midshires, 2000

“Panarc taught me that it is possible to put a value on the true worth of PR in the marketing mix. Not only can you use the information to guide your own strategy, but it also provides a practical steer for commissioners and programme makers.”

Public Relations, Discovery Networks Europe, 2000

“Panarc gives us real insight in evaluating media coverage, in a way that helps identify practical, actionable steps.”

Colin Browne, Director of Corporate Affairs, BBC, 2000

“We have had a successful working relationship with Panarc for a number of years and we very much value their expertise and experience. They have always been very helpful and reliable, often providing us with information at short notice. The media analysis we receive is very useful, not just in providing a view as to how BT as a company is perceived by the press, but also for tracking the performance of new and existing products and services.”

The Market Research Unit, BT, 2000